Updated impressions metrics for AdSense

Updated impressions metrics for AdSense

Reporting plays a key role in the AdSense experience. In fact, two-thirds of our partners consider it the most important feature within AdSense. Helping partners understand and improve their performance metrics is a top priority. Today, we’re announcing updates to how we report AdSense impressions. The Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) in partnership with other

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